Project Description

Arena Theatre Company creates inspiring live performance known for genuine engagement with young people aged 5 – 25.

The organisation recently relocated from Melbourne to become the first ever professional resident theatre company in Bendigo. The team contacted us to assist in promoting the Australian launch of their new (and now, international) production, Robot Song.

We created a publicity campaign to encourage local attendance, as well as increase local knowledge about the ‘new’ theatre company in town. Our publicity schedule ensured that Arena received coverage through local media and press, contributing to sold out shows and an increased presence and acknowledgement of this much-lauded professional company in Bendigo.

Arena is a national leader, working in a diversity of forms, with Australia’s best artists, and were a pleasure to work with.
arenatheatre.com.au