Project Description

Bendigo Theatre Company

In 2015 the Bendigo Theatre Company staged their biggest ever show. Mary Poppins was a huge success selling out all five shows weeks in advance at the Ulumbarra Theatre. Friendly Savage formulated the communications strategy from casting auditions to opening night. The six month campaign incorporated radio, TV and print promotion, mail outs and press releases. All this was achieved without spending a single cent on advertising.