In 2015, the Bendigo Theatre Company staged their biggest ever show; Mary Poppins.

The production was a huge success, selling out all five shows weeks in advance at the newly-opened Ulumbarra Theatre.
Friendly Savage, as Publicity manager, formulated the communication strategy from casting auditions to opening night.

The six month campaign incorporated liaison with local radio, television and print media, as well as digital promotion, direct mail and liaison with the production manager, directors and crew throughout the rehearsal period.

Friendly Savage also assisted with programme editing, production, and advertisement design for sponsors.

Just some of the media:

Tickets to Poppins Production Sell Out, Bendigo Advertiser, 27 June 2015

Bendigo Theatre Company’s Mary Poppins will wow audiences, Bendigo Advertiser, 8 July 2015